Best Mobile Ad Servers for Apps & Games in 2016

top mobile ad server

Why choose one ad network partner when you can pick hundreds? Mobile ad mediation technology makes several ad networks contend for your inventory, causing much better fill rates and maximum profits from each impression. Not to mention the technical benefits of accessing ad networks with one Software Development Kit (SDK), instead of handling hundreds of SDK combinations straight.

For many years the digital industry has actually served the requirements of marketers on the purchasing side however things are altering. With the development of real-time bidding (RTB) (permitting publishers to fill their inventory without a global sales force) and programmatic ad mediation (real-time auction based selling), could the mobile advertising industry finally be answering publishers’ requirements?

Mobile ad servers with real-time bidding performance open publisher stocks to a purchasing market designed to increase the value of each impression. They lower the inadequacies of working with numerous partners straight, by automating access to require sources.

So exactly what about the issue of targeting? Typically, 60% of the impressions on an app originated from 5 or more countries, according to Smaato. This global scale calls for much better tools. Mobile ad servers supply greater control over how, when and to whom publisher ad inventory is sold. So, with the right tools, publishers can compare networks in real-time based on the geo-segments they wish to target. In addition, ads filled by the most appropriate company, in the most appealing formats (native ads, reward ads), cause higher engagement– a win for all celebrations.

Numerous ad servers offer their own ad network in addition to enabling you to plug into your favorite ad networks free of charge. However, a number of unbiased ad mediation platforms have actually emerged, without their own advertising demand, to take the lead in optimizing publisher ad revenue.

There is much to think about when selecting a mobile ad server for mobile apps: Do I have to use their SDK? Do they provide actual time bidding and a personal marketplace? Exactly what are the costs? What ad device formats do they support? Just how much control do I have when it concerns targeting and optimization? To find the best fit for you, check out our list of the leading mobile ad servers for 2016, consisting of a summary of their best functions. You can find more mobile ad servers in our mobile advertising directory.

MoPub by Twitter

MoPub is the world’s biggest ad server for mobile developers. Founded in 2010, by former Google and AdMob engineers Nafis Jamal, Bryan Atwood and Jim Payne; MoPub was gotten by Twitter in 2013.

MoPub Marketplace competes with your existing ad network partners and permits bidders to quote a price for ad impressions in real-time, leading to precise ad targeting and much better profits for both celebrations. The ad serving platform gives you total control of your ad stock through campaign management, budgeting and targeting functions; and ad formats include Image, text and tile and HTML imaginative types, banner, full screen interstitial, native, and custom formats.

Key functions: MoPub Market– the world’s largest real-time bidding exchange in mobile.
Tagline: Drive more mobile ad profits.
Platforms: Android and iOS.

Admob by Google

AdMob by Google is an ad network specifically for mobile apps. Founded in 2006, in Mountain View USA, AdMob’s technology supplies tools to monetise and promote apps and mobile sites. AdMob has actually expanded its ad mediation service, now covering 40 mediation partners including significant networks such as Facebook and Twitter and, most recently, Chinese mobile ad network Tencent GDT.

Among its tools, AdMob provides Audience Builder for better targeting and native ads (currently readily available as a minimal beta to getting involved publishers) to fit the visual style of apps and increase user engagement. Supported ad formats include banner, text interstitials, rich media and video.

Key Functions: Native ads (beta), mediation service, ad network optimisation, cross-promote apps free of charge with AdMob house ads.
Tagline: Monetize your apps intelligently.
Platforms: Android and iOS, Unity and Cocos2d-x.


Appodeal is a programmatic ad mediation solution for mobile apps. Founded in early 2015, by Pavel Golubev and Natalie Portier, Appodeal takes a publisher-centric approach with its supply-side platform for mobile apps.

App networks compete in real-time for ad impressions, with ad formats consisting of video and native ad solutions. Appodeal recently announced brand-new growth strategies having actually raised $3.1 m of investment, from leading app publishing companies worldwide, to broaden its ad marketplace.

Main features: Programmatic mediation, automatic optimisation (including automated black-listing), instant payouts, free for publishers.
Tagline: A better method to monetise mobile apps.
Platforms: Android and iOS.


Smaato is a worldwide real-time advertising platform for mobile publishers and app developers. Founded in 2005, with headquarters in San Francisco, Smaato provides a supply-side platform for handling ad inventory, and the world’s biggest independent mobile ad exchange for dealing with multiple ad networks.

Smaato connects publishers and app developers to over 450 need partners, offering publishers international reach. On the other hand, its Dynamic Need innovation allows for an auction to be held within the ad server while still accessing direct, indirect and programmatic channels to drive more profits. Smaato supports native ads, LARGE video, expandable and interactive banners, in addition to standard ad systems.

Main features: Dynamic Need solution, mobile first ad server, Native Ad Home builder, Personal Marketplace.
Tagline: The global real-time advertising platform for mobile publishers and app developers.
Platforms: Android, iOS, Windows Phone, and Blackberry.

OpenX Mobile

OpenX Mobile provides among the biggest programmatic digital advertising exchanges to help publishers and developers increase the value of each impression. OpenX Mobile’s robust SDK supports different ad formats including banner, native, interstitial, rich media and video.

As a worldwide leader in programmatic advertising marketplaces, OpenX just recently launched OpenX Bidder for Apps, permitting publishers to obtain the true value of each impression in real-time by having the OpenX Exchange get involved natively in the ad choice logic of their main ad server. The OpenX App Solution includes a brand-new feature, allowing several ad networks to compete at the same time with real-time purchasers in the OpenX Ad Exchange, reducing prospective chance expenses.

Main features: OpenX Bidder for Apps, programmatic advertising.
Platforms: Android and iOS.

Opera Mediaworks

Opera Mediaworks is a mobile advertising platform, founded in 2013 and based in San Mateo California. AdMarvel, the business’s ad-serving and mediation platform provides instant international ad supply from over 175 demand partners.

The AdMarvel Optimiser permits you to automatically funnel site traffic to leading carrying out ad networks across geographical regions. In 2015, Opera Mediaworks announced the addition of Rewarded Ad Mediation, which makes it possible for publishers to present ads in exchange for user rewards e.g. a user opts to see the ad in order to unlock premium material within the app. Supported ads formats include banner and interstitial, video, and native ads.

Main features: Rewarded Ad Mediation, interactive TELEVISION ad inventory.
Platforms: iOS and Android.


Mobvista is a worldwide mobile content distribution platform specialising in mobile advertising and game publishing. Founded in 2013, China-based Mobvista has actually helped numerous mobile games accomplish substantial success in Southeast Asia.

Using the Mobvista’s M System, publishers can customise their ad formats, monetise their traffic from numerous ad networks (consisting of Facebook and AdMob), and run house ads to promote their own app. In March 2016, Mobvista obtained NativeX, who specialise in ingenious native ad innovation for mobile games and apps. NativeX’s robust native advertising platform consists of Lightning Play video, offer walls, interstitials and other abundant media ad formats.

Main features: Home ads, feature-rich SDK, NativeX’s native ad innovation.
Tagline: Leading worldwide mobile advertising platform.
Platforms: iOS and Android.


MobFox is a mobile advertising business, founded in 2010 by Julian Zehetmayr and Maximilian Springer. The business’s ad mediation platform links you with 31 mobile ad networks and permits you to set minimum CPMs per country and platform; while its real-time bidding exchange takes on your ad networks to secure the best rate for ad impressions.

Supported ad formats consist of banner, interstitial, and full-screen video; while completely customisable native ads enhance both your eCPM and the user experience.

Main features: Free for publishers, native ads, vibrant allowance.
Tagline: The open mobile advertising platform.
Platforms: iOS, Android, and Mobile Web.


Fyber is a leading mobile advertising technology business with headquarters in Berlin. In 2015, drawn in by Falk Realtime’s SSP and ad serving technology, Fyber acquired the ad tech company. This year, the company released Fyber Open Mediation, a program allowing app developers and publishers to work directly with a wide array of quality ad network partners.

With its focus on the world of freemium apps, Fyber’s ad mediation service supplies single combination for direct deals with major ad networks and personalized shipment of ads to user segments. Supported ad formats consist of rewarded video ads, offer wall, and interstitial ads.

Main features: Open mediation, audience division.
Platforms: iOS, Android, Unity and Adobe Air.


AerServ is a totally free SSP and monetisation platform for mobile publishers, founded in California in 2012. The company’s ad mediation platform permits you to plug into over 35 different ad networks via API, SDK or tags to take full control of your advertising partners, in addition to take advantage of real-time reporting.

Placing itself as a mobile-first video mediation platform, Aerserv lets you tweak your ad source using GEO, operating system or device targeting; and enjoy multiple ad format assistance with AerWall innovation.

Main features: Mobile video mediation, rewarded video, multiple ad devices.
Tagline: The most powerful monetisation solution for mobile publishers.
Platforms: iOS, Android, Unity and Adobe Air.


Inneractive is a leading independent mobile ad exchange, focused on powering native and video ads. Founded in 2007, with workplaces in Tel Aviv, San Francisco, New york city, London, and Beijing (opening soon), Inneractive boasts international coverage throughout 200 nations.

Innerative’s ad mediation platform INNEX consists of an open exchange, providing you programmatic access to over 150 mobile-specific demand sources, and a personal marketplace where you can invite buyers, set preferences and drive earnings from premium ad systems such as programmatic video and native. Supported ad formats consist of native video, native display, interstitials, and rich media.

Key Features: Open exchange, personal marketplace, programmatic.
Tagline: Ad mediation optimised for you.
Platforms: iOS and Android.

Epom Ad Server

Epom Ad Server is an all-in-one ad serving solution for advertisers, publishers and ad networks. Founded in 2010, Epom operates worldwide with its headquarters based in Kiev, Ukraine.

Epom Ad Server’s real-time bidding platform supplies publishers with a just method to release and manage marketing campaign throughout mobile web and in-app platforms, and offers access to over 20 mobile particular DSP partners. The business’s UniMobile technology, for non-mobile optimised websites, tracks visitor device designs and screens ads personalized to the device size.

Main features: Real-time bidding, engaging ad formats consisting of rich media and interstitials.
Tagline: Leading ad serving platform for networks.
Platforms: iOS and Android.


AdTapsy is a platform which helps publishers increase profits from in-app advertising. Founded in 2013, by Borislav Gizdov and Branimir Ivanov, the company’s ad mediation platform uses a layered technique to increase fill rate by sending out ad requests to several, premium ad networks.

AdTapsy’s mediation instantly optimises waterfall mixes for every single geo location and each app. And, publishers can keep an eye on crucial KPIs such as Impressions, Fill Rate, eCPM, and Income through real-time analytics on the dashboard.

Main features: Bundled SDK, geo-optimised mediation, real-time analytics.
Tagline: Maximise in-app earnings from ad networks.
Platforms: iOS, Android, Cocos2d-x and Unity (plugins).


Supersonic is a mobile advertising platform for the app market. Founded in 2009, and headquartered in San Francisco, the company works from global workplaces in the United States, Europe and Asia to serve developers around the globe.

Supersonic’s mobile video ad mediation allows you to link to several ad networks worldwide. With a single SDK you can take advantage of all the video demand and control delivery in your app. Supersonic’s mediation tool makes use of the ‘Weighted’ delivery system, pitting the performance of one network versus another, to guarantee developers fill high carrying out ads in parallel initially. Supported ad formats include video, interstitial, offer wall and native ads.

Key Features: Mobile video mediation and real-time-bidding.
Tagline: Monetise and promote your apps. Grow your business at supersonic speed.
Platforms: iOS, Android, Unity and Adobe Air.


Upsight (previously Fuse Powered) is the industry’s only player-centric ad mediation platform. In January 2016, Fuse Powered was gotten by Upsight one of the biggest mobile analytics and marketing platforms on the planet.

The business’s ad mediation platform, is one SDK that makes sure publishers protect the greatest paying ad in every nation, every day. Running as an impartial optimisation platform, Upsight (previously Fuse Powered) does not have its own advertising need so isn’t a rival of the third-party advertising solutions it is moderating. This model indicates publishers opt to pay a charge or an income share from all ads served.

The platform’s powerful segmentation engine lets publishers divide their user population into groups based upon their behavior, spending or demographic. It also tracks how users move amongst sectors in real-time in order to optimise ad efficiency and user experience. Supported ad formats consist of rewarded video, full-screen video, rich media and static interstitials.

Key Features: Objective ad mediation, real-time division, vibrant rewarded video.
Tagline: Optimize Earnings by Providing Every Player an Optimal Experience.
Platforms: iOS and Android.


Tapsense is a leading independent mobile advertising exchange Founded in 2011, by Ash Kumar an Amit Manjhi, the business is based in San Francisco CA.

The ad mediation platform allows developers to use numerous demand partners (ad networks, DSPs, firms) and set up their own personal real-time bidding exchange. On the other hand, publishers can access native need partners from its native ad marketplace to increase CPMs and develop an incorporated user experience.

Main features: Programmatic, native ads.
Tagline: The leading mobile advertising exchange.
Platforms: iOS, Android and Unity.

Propeller Ads

Propeller Ads is a UK-based internet media company, providing a variety of monetisation solutions for sites, mobile, software, games, social, and 404 pages.

Propeller Ad’s mediation solution combines projects from countless ad networks and direct advertisers to reach an international mobile audience and optimise earnings for publisher stock. The platform’s automated optimisation takes charge of campaign option and performance tweaks to guarantee the greatest income. Supported ad formats include banner, onclick ads, direct links, dialog ads, mobile interstitial and video.

Main features: Automatic optimization, video ads.
Tagline: Demand more. Advertise easy.
Platforms: iOS, Android and Mobile Web.


In the last few years the mobile advertising industry has called for publishers and marketers to welcome automation. Programmatic spend is up and rich media and native ad formats remain in demand. Mobile ad servers now have a reward to innovate– to move with the marketplace and meet publisher requirements. We hope this guide assists you make an educated option to drive more profits for your business.



Source: MobyAffiliates